The Most Famous Microbrand on Route 66 in America: Sangamon Watches

Sangamon Watches is more than just a watch brand; it’s a heartfelt tribute to America’s history, merging timeless design with cutting-edge craftsmanship. Launched in the summer of 2019 by two passionate entrepreneurs in Springfield, Illinois - the cherished "Home of Lincoln" - Sangamon Watches captures the spirit of American heritage. With each timepiece, Sangamon Watches celebrates the iconic history of Springfield and pays homage to the resilience, determination, and stories that define the American spirit.

Behind the Name: A Tribute to the Sangamon River

The Sangamon Watch Company draws its name and inspiration from the legendary Sangamon River. This historic river runs through Central Illinois, winding its way to the Mississippi River and bearing deep connections to Abraham Lincoln’s early life. In fact, the Sangamon River has its roots entwined with Lincoln’s family, who settled along its banks. As a young man, Lincoln built a flatboat on its shores, embarking on a journey to New Orleans—a trip that would shape his view of the world and ignite his ambitions.

The name “Sangamon” itself, meaning "land of milk and honey" in Pottawatomie, reflects the region’s richness in culture and history. By choosing this name, the founders of Sangamon Watch Company pay homage to the land’s deep heritage, preserving the story of the Sangamon River and the legacy it holds in the annals of American history. With every watch, Sangamon Watches brings a piece of this history to life, reminding its wearers of the river that shaped a young Lincoln and contributed to America’s story.

Continuing the Legacy of Illinois Watchmaking

Springfield’s connection to watchmaking is historic and significant. The historic Illinois Watch Company, one of America’s finest watchmakers, operated in Springfield for over six decades. At its peak, it employed over 1,200 craftsmen and built nearly six million watches, pioneering innovations that became integral to the railroads and timekeeping industries worldwide. Inspired by this tradition, Sangamon Watches carries forward the Illinois watchmaking legacy, combining the finest materials with advanced watchmaking technology to create timepieces that honor both the past and the future.

American Heritage Meets Contemporary Design

Every Sangamon watch is crafted to balance heritage with innovation, blending historical inspiration with contemporary aesthetics. From vintage-inspired dials to modern materials and movements, these timepieces speak to both collectors and everyday wearers. With designs that evoke Lincoln’s era, the enduring Sangamon River, and the achievements of Illinois watchmakers, each Sangamon watch is an authentic tribute to the journey of American history.

A Destination for Route 66 Travelers and Watch Lovers Alike

Today, Sangamon Watches is celebrated as the most famous microbrand on Old Route 66, drawing visitors and collectors from around the world to its shop in downtown Springfield. Travelers come to experience the brand’s history, collect Route 66 passports and stamps, and browse an exclusive selection of watches that cannot be found anywhere else. Social media influencers, bloggers, and watch enthusiasts often stop by to share the story of Sangamon Watches, capturing moments that celebrate both the brand and the spirit of Route 66.

Whether you’re a history lover, a Route 66 traveler, or simply looking for a unique American-made watch, Sangamon Watches invites you to visit the store, explore its collection, and bring home a true piece of American heritage.

Experience Sangamon Watches - where the stories of the past meet the innovation of the future in every timepiece.