Mother Road Collection a big hit in Route 66 Community
After successfully launching Lincoln’s River and Omaha Beach Collection, Sangamon Watch Company is happy to introduce their newest watch called Mother Road Collection. Mother Road Collection is inspired by the iconic U.S. Route 66, one of the most famous roads in the world connecting Chicago to Los Angeles. The Mother Road became a symbol of classic Americana throughout the years, paving the way for greater adventure and mobility.
The Mother Road Collection is a limited edition launch of only 310 watches. Production of the watch was finished in August and the watches were shipped ahead of schedule to our early backers. The current price is $299, roughly 30% Off MSRP of $429.
“We are excited to launch a Route 66 inspired watch as we live along the route and love the history and spirit it has contributed to our country. We are overwhelmed by the large support for these watches across the Route 66 community from Facebook groups to blogs” says co-founder and CEO Tyler McKay.
Sangamon is proud to craft custom designed watches that are fashion statements but also are inspired by the history behind the collection. The Mother Road dial immediately jumps out to the customers designed around the classic Torq Thrust American Racing Wheel. The chapter ring is inspired by the classic speedometer while the bezel provides the functionality needed to be able to tell time. Sangamon’s S-logo, designed around their local river, pops out as a sharp, applied marker contributing to the different depths of the watch.
The engraved backside of the watch highlights the famous Route 66 road sign in front of a checkered flag. The “Main Street of America” header and the official commissioned dates of 1926-1985 are engraved underneath the sign. The brushed 316L stainless steel case fits the overall theme of the watch along with the rustic engraved crown, domed sapphire crystal, crown guards, and slightly frosted cutouts on the lugs. The large 44mm dial is a perfect combination with the short lugs giving it an overall lug-to-lug of 53mm. The watch is powered by the reliable Japanese Seiko NH35 Automatic Movement with 24 jewels and a power reserve of 41 hours.
There are 5 color options (Black, Brown, White, Navy and Tie-Dye) designed around the theme, from the Harley Davidson inspired black dial to the extremely limited model (only 20) Tie-Dye dial inspired by famous Cadillac Ranch. The watch band is a thick and durable genuine leather Rally Racing 3-Hole with a brushed stainless steel oversized buckle.
Every Sangamon watch comes with a story card to further connect the customer with the history and design of the watch. The Mother Road Collection also includes a keychain with the iconic Route 66 logo, a custom Mother Road Patch and two metal cards for Sangamon Dock Membership and 2-year manufacturer’s warranty.
Mother Road Collection is part of the Spirit Series. The Spirit Series represents an empowerment of inner peace and the awakening of your soul. The Spirit Series is an icon for freedom and conveys an optimistic outlook on life.