The New Beginnings Series represents the launch of new endeavors that alters our path down life’s journeys. New Beginnings generates excitement in our spirits and propels us to be our best selves.
Abraham Lincoln is widely recognized by historians as America’s most iconic President; yet he started his journey as a common Midwestern pioneer facing challenges at nearly every turn. The engraved backside of this watch depicts a thrilling moment in 1831 when young Lincoln navigated down the Sangamon River eventually getting his boat stuck on a mill dam. Lincoln showed his ingenuity and leadership skills to help maneuver away from the dam, impressing many of the locals who had gathered around to watch. This is a limited edition model of only 500 watches.
The Freedom Series honors American heroes who fought for the pursuit of liberty. The Freedom Series conveys admiration to our warriors and inspires us to be brave like the courageous freedom fighters that came before us.
Omaha Beach is inspired by the brave soldiers who fought for liberty during one of the bloodiest battles of the 20th century. The engraved backside of the watch depicts a courageous soldier storming the beach during the most significant victory of World War II. There are 24 stars to represent the roughly 2400 American casualties at Omaha Beach on June 6, 1944, as estimated by the United States European Command. This is a limited edition model of only 500 watches.-
The Spirit Series represents an empowerment of inner peace and the awakening of your soul. The Spirit Series is an icon for freedom and conveys an optimistic outlook on life.
Mother Road is inspired by the iconic Route 66, one of the most famous roads in the world connecting Chicago to Los Angeles. The Mother Road became a symbol of classic Americana throughout the years, paving the way for greater adventure and mobility. The engraved backside of the watch highlights the famous Route 66 road sign in front of a checkered flag. This is a limited edition model of only 310 watches.
Pre-Sales start in Summer 2020 with delivery in Fall 2020!